Internet Marketing Resource

Guerilla marketing

When I first became involved in marketing and advertising, I thought it would be exciting. Working for an advertising marketing firm seemed like the best way to put my talents to good use. You see, I am a highly creative person who loves anything having to do with language and communication. Although I am a good speaker, I am even better when I have time to prepare. Unfortunately, the advertising shtick seemed pretty boring to me after a while. I didn’t really realize how mundane and routine most of it was. That is, until I got into guerilla marketing.

If you have never been been involved in guerilla marketing before, you can still probably guess what it is about. Basically, guerrilla marketing is a market promotion strategy where you apply guerrila tactics to publicizing your product or event. It involves components of word of mouth marketing, but it is more than word-of-mouth. It is about staging events in the real world to get people to notice your product or your client.

Working in a guerilla advertising agency has given me some of the most amazing stories that I have ever had to tell. I used to feel left out when I would go out with friends and they would all tell stories from their lives. One of my best friends is a policemen, another one is a psychiatrist, and the third one goes mountain climbing on the weekends. You can bet that they have some good stories, but now I had some to share myself! With guerilla marketing, we do things like stage impromptu street parties, pose as members of various subcultures to promote products that would interest them, infiltrate demonstrations and chant slogans of our own, and many other things. It is almost like being a secret agent!

Of course, guerilla marketing isn’t all smoke and mirrors. There is a good bit of planning that goes into it as well. If you want to have a good viral marketing campaign of any sort, you need to really understand what ideas will spread and how they will spread. We draw on some very rigorous demographic research and even do focus groups at some points. That is what I like about the marketing and advertising firm that I work for: I still get to do the dry intellectual work, but I get to also go out in the field now. It is like having the best of both worlds!

Click the following link for a great guide about Guerilla Marketing