Traffic: Don’t Under Estimate It’s Importance

by Mark Thompson

I get very frustrated with all the products that get released promising to help you make million of Dollars but don’t mention the most important aspect of any site. How to generate traffic.

It really doesn’t matter how good the product is with out traffic and good quality traffic there is no point in building it. “if you build it they will come” doesn’t apply to web sites. The most important thing when starting out is not books on building sites or exotic site building programs it’s learning how to get the traffic to your site.

You can have the best looking site in the world, with the perfect keywords but if you don’t know how to firstly attract the search engine spiders and then real human visitors then the site is going to have no value. Try selling a website and the first thing you will be asked is “What is the Income & what’s the traffic” The income is not particularly important. If I am buying a site I actually want the income to be as low as possible as it will be cheaper for me. Given a choice of a site with an income of $100 a month and 1000 visitors or a site with $10 per month and 2000 Visitors I’ll always go for the visitors.

If you concentrate on learning how to generate traffic to your sites you’ll be able to launch sites in the certain knowledge of being able to make them profitable. I run a membership site and was creating some traffic videos only yesterday. I tried something I’d never done before and discovered that it got my site indexed in Google in 18 hours.

This was something I hadn’t even considered using before. Saying I was impressed was would be a bit of an understatement. But imagine my shock when I tried it on a new site this morning and had reference to my site showing up in Google 3 hours later.

The method I used has not been mentioned in any of the traffic generation products I’ve read. However this is not too surprising as traffic generation is constantly evolving. Google change their algorithms and sites fall out of favor or become favored. It was only a few months ago that Squidoo was the best place to start your link building. Now it’s fallen out of favor.

The easiest way to find the services that work is by seeing what ranks well in Google. Personally I will focus on Internet Marketing terms as marketers tend to be ahead of the pack on most things related to site promotion. I’ll then locate what services they are using to get links back to their sites and then test them on my new sites. If they work the get added to my spreadsheet and then used until something more effective comes along.

By planning your traffic generation using the tools you discover you can quickly start to dominate search engine listings. By careful manipulation of your linking strategies it is often possible to grab many of the top 10 listings.

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