How To Online Marketing For Building Your Home Based business
In order to build your home based business you will need to market it both online and offline. Here I will discuss marketing it online and what can produce the greatest benefit with the least cost. While there are many ways to promote your home based business through free advertising not all of those ways will be productive. Sometimes what looks to be the most productive way is actually the least productive?
Using Free FFA pages
Free For All sites known as FFA sites can appear to be very productive. Most have extremely large user bases, often with millions of members. Nothing sounds better than advertising your Home based business to 1 million people and more for free. It is simple to submit to these sites.
The advertising control panel will have a series of boxes. You will input your name, email address, Ad title, ad text and URL you are promoting. Remember to use another email address other than your main email client because you will get hundreds and often thousands of advertisements sent you by site members. The ad submission form will limit the number of words you can use so give it some thought before submitting.
The problem I see with this type of advertising comes from my own behavior when receiving the hundreds of emails. I often just highlight as many emails as possible and delete them all very quickly. I don’t bother trying to read them because of the sheer numbers I receive. I am sure most members do the same thing. Also, I track all my advertisements using specific URLs and I have not once had a response even when sending many advertisements. In my opinion it is a waste of time.
Free Traffic Exchanges
To me these sites are actually fun to use. You start out by having a certain number of free advertising credits given to you when you join. To gain more credits you simply click on advertisements placed by site members, usually hundreds of them. You are put on a timer and must wait 10-20 seconds between clicks. The credits you gain can be from 1 credit to 5 per click. The key to using these is the page you are promoting. Many people will advertise their main sales page or their personal website. That will often be the least productive site to use. Because members are clicking for credits your page has to be easy to read quickly. The best page to use is a “Lead capture” page or a Splash page. The benefits of your program and what it will do for the reader must be main function. Using a sign up form is a must so you can capture the prospects name and email address, Requiring to much information will cause them to leave quickly. These sites can be productive but spending hours to click for credits can be a waste of truly productive time.
Using Articles For Site Promotion
The effects of writing just one article will be seen for years to come. When you submit your article to one of the major article sites that article will be made available for publishing on thousands of sites. With time your article will appear on hundreds of web sites all with a back link pointing to your web page. It is not a quick way to promote your home based business but it is the surest way to build your business for the long term. Not only does it promote your business through backlinks it can also build your reputation as the go to person on your subject. This will build not only your reputation but your site visitors as well. Because an article can be published years after it was written it have a long term affect.
When you are finished writing your article you simply submit it to Article Directories who then publish it on their site and offer it to their members to use. This can be thousands of site publishers and if you have used Keywords in your article it will be found by those publishers whose site relate to those words. It is true Viral marketing because your article can be found on may sites and used by publishers. It takes a little time, often a month and longer, but one article can provide hundreds of backlinks pointing to your site. These links are more valuable than all the site optimization you could do.
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