Do I Have Options in Pay-Per-Click Programming Besides Google’s?
PPC advertisement has opened the door to a new era in internet marketing. The search engines have come up with a way to make money from internet marketing. What are the effects of that?
Consider the old style of advertising. The company whose resources you were using to advertise, whether it was a television, newspaper, radio or webpage, would charge you a fee. For that fee your ad would be displayed for a set amount of time and anyone who wanted to could come see it.
Then somebody got to thinking and decided that this way of doing it was not quite fair for the internet; because not every ad medium has the same benefits. They also figured that if ads got a lot of viewings because the webpage it was showing on had a lot of net surfers come each day, then why not have both the page owner and the advertiser gain from that fact.
Raising the fee for advertising wouldn’t really work either, because if extra business didn’t continue, that might hurt the sites reputation.
So you see that is where ppc advertising comes from.
An advertiser writes an advertisement for their product or service using keywords they have carefully researched and found to be productive. They then turn these advertisements over to the search engines.
Each time someone searches on the web for a particular keyword the search engine will display the ad. When the ad is clicked on and the searcher goes from the ad to the website linked to the ad, the advertiser pays the search engine a small fee, usually under a dollar, and it is good business for the search engine and the advertiser.
The search-engines also took it a little further and let an advertiser who will pay more money per click to have their ads displayed on the top of the heap, thus receiving greater opportunity for viewing and greater quantities of traffic, and hopefully greater profits for the advertiser as well as the search engine.
If you ask anyone to identify a pay per click “ppc” advertising tool they are probably going to immediately fall back on Google and Google AdWords; however, Google is far from the only search engine to operate a pay per click marketing tool.
Here are some of the others: Yahoo, ABC Search, Search Feed, 7Search, MIVA, Findology, Microsoft Ad Center, and Ask.com. All of these also offer PPC advertising. A savvy advertiser will want to step away from the well-known world of Google’s Adwords, and try their advertising skills in those less common venues.
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