Make Money With Adwords Low Cost Advertising
Adwords is constantly changing, and anyone who wants to make money with Adwords needs to keep on top of the new strategies that are always appearing.
In 2007, with the publication of Day Job Killer, Adwords became a game of ‘kill the competition’. Almost immediately, software systems and membership sites sprang up to help the advertiser track and conquer his competitors’ ads. Unfortunately a lot of these memberships were very expensive.
Almost at once, people who could not afford the Adwords spy systems or were tired of the constant fighting for search engine placement began looking around for new ideas. Early in 2008 we saw the first signs of what they had found. In fact it was not new, but a rediscovery of something that had been considered dead - the Adsense content network.
If you are new to Adwords in the last few years, you may not know that the content and search networks were once united. Google split them in order to give more control to advertisers, and most advertisers immediately turned off the content network for their ads because of the click fraud that had previously been suspected by owners of content web sites.
However, times have changed and click fraud is no longer a serious problem. Google now shuts down any Adsense account suspected of ‘invalid clicks’. This is bad news for the Adsense site owners who can now be put out of business by any bored visitor who repeatedly clicks on their ads. But for Adwords advertisers, it means that the content network is up for grabs again.
Advantages of advertising on the content network instead of the search network include a cheaper cost per click, and a lot more control. You can actually pick the exact sites that you want your ad to appear on.
The last point there is very important. When setting up a campaign for the content network, always specify target sites for your ads. In fact, you should specify not only the site, but the exact pages of the site.
Just like with the search network, you need to avoid having people click when they are not really interested, and you do that by picking out pages that are very closely related to your product. For example if you are promoting a dog training ebook, you will want your ad on a site about dogs but only on the dog training pages.
It is also better to pick out sites that have their Adsense ads ‘above the fold’ so that people see them as soon as the page is opened, without having to scroll down. Ads in the ‘hot’ area toward the top left of the screen will usually do best.
Did you enjoy this post? Why not leave a comment below and continue the conversation, or subscribe to my feed and get articles like this delivered automatically to your feed reader.
Comments
No comments yet.
Leave a comment