Adwords Tip: Are Your Adgroups a Disaster?
Adwords is a phenomenal way to get laser-targeted traffic to your site quickly, but it does have a steep learning curve…
…And that’s a ton of pressure when it’s your credit card being billed for every click!
So, here’s some quick advice from a seasoned veteran of the Adwords marketing game, and an easy way to increase your ROI on Adwords:
A critical component of your Adwords account is how well you have your Adgroups setup and arranged.
Don’t fall into the vicious mistake of only creating a few of adgroups per campaign and then stuffing them withthousands of keyword phrases and hoping for the best.
Don’t do this, it’s begging for trouble!
Trouble in that this is like giving Google permission to “gouge” you, and you’ll end up paying way more per click, suffer from lower CTR’s due to poor relevance of your ads, and most likely be nailed with poor quality scores.
Remember always, “relevance” is the key to unlocking Adwords!
It’s impossible to write ads that are targeted, specific and “relevant” for hundreds of different keywords all in the same adgroup, so you need to “break out” keywords into their own adgroups.
For keywords with a lot of clicks, this might mean one keyword (with it’s three different match-types) per adgroup, and that’s all!
Even for low-traffic keywords “long tail” keywords, have no more than 15-21 keywords per adgroup.
After you spend some time “breaking out” the keywords into fresh adgroups, notice how much easier it is to write extremely focused ads, including the keyword as much as possible in the ads.
Your ROI on your Adwords investment will instantly increase, overnight, along with lowering your per click costs and increasing your CTR!
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