Is Article Marketing Effective?
It’s no great secret that the way to gain ranking positions in the search engines is by getting back links. Up to recently this used to consist of contacting other webmasters and asking them to link to your site in return for linking to theirs. Unfortunately this form of reciprocal linking is no longer as useful as it once was. One way links are now the key. There is no better way to get lots of one way links than by creating and distributing articles.
Regular new content is important for any website. By writing and distributing articles you can provide site owners with new content and at the same time get a back link or two for your site. In this article I’ll attempt to answer some of the most common questions asked by people considering article marketing as a way to promote their sites.
What should I be writing about?
Write about what you know and make it relevant to the content of your website this will ensure that the links back to your site are also relevant and enhance the links value in the search engines.
How will people locate my articles?
When you have finished writing and checking your articles you will submit them to article directories. These are like online libraries where the articles are listed in categories. Webmasters can copy the articles from these directories and use them just so long as they keep all the links in the articles live. You’ll need to make sure that you have added a resource box to the bottom of your article that contains your links.
Don’t Webmasters just remove the links?
This does happen occasionally but it is still quite rare. when you write your articles add a unique phrase to the article. You can then search Google to find your articles and make sure your links are intact. If you find that a webmaster has removed your links then just send him an email and ask him to remove the article or make the link live.
How many words should my articles contain?
There is no fixed length recommended. If you try to keep between 350 and 500 words you should be fine. Some people write much longer articles but I see this as a bit of a waste of time as a 2000 word article could easily be split into 4 500 word articles and give you 4 links back to your site.
What is the ideal number of submissions?
That is a matter of personal choice some people believe that you should submit them to as many as possible, personally I only submit to 2 or 3 sites with a Google PR of 3 and above. My personal belief is that this keeps the articles unique enough to benefit any webmasters who use the articles.
How many articles should I be writing?
The more you can write and distribute the better. It all depends on how comfortable you are with writing. This is my second article today while my wife has written 10. Set yourself a target to start with. For example try to write 1 article before your first coffee.
Did you enjoy this post? Why not leave a comment below and continue the conversation, or subscribe to my feed and get articles like this delivered automatically to your feed reader.
Comments
No comments yet.
Leave a comment