Creating Ebooks Your Customers Will Love, Part I
The authors of unsuccessful e-books have one thing in common - they don’t offer enough content. The best e-books on the market are chock-full of information that their audience really wants. That’s an important consideration for those who make a living creating ebooks.
Those skinny e-books with poor content leave readers unsatisfied. Unhappy customers often return those “defective” products, demanding refunds and destroying profits. Unhappy customers are never customers who return for a purchase. To succeed, your with PDF e-books must contain loads of great content, which translates to great value for your readers. Here are a few ways of adding content to your e-books.
First, add a table of contents, or TOC. Not only will this help your reader find information quickly and easily, it will also add two or three pages to the length of your e-book. A TOC is easy to add — MS Word and similar programs can create and update one automatically.
Include a list of resources at the end of your book. As you researched your e-book, you consulted dozens of books, blogs, web sites, magazine articles, and more. By including those links, you help your readers find more information on that particular topic. Your readers will appreciate it!
For your readers, I suggest you include a list of:
- List of books on your topic
- Magazines;
- List on videos form YouTube on your topic
- Web sites;
- Blogs, Yahoo! groups, user forums, and more.
If you really want to bulk up your resource section and make it valuable to your customers, then put a short description of each resource right under the link. Tell your reader why you like that resource and what it’s best used for. People don’t just want a link, they want to know how to use that link!
In my next article I will give you three more strategies to adding bulk to your ebook so you satisfy your customers and reduce your refund rate. publishing ebooks with true value and lots of content is quite easy when you follow these strategies.
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