Tired of Lead Generation Services? Turn to Pay Per Click
If you are like a lot of companies dependent on client leads to keep afloat, you may be noticing a trend from some of the lead generation companies out there. Not only are the leads expensive, but they aren’t as strong as they used to be. We are hearing this again and again from our clients who are shifting their budgets to crank up the stronger quality pay per click search leads.
A lot of lead generation companies are using pay per click search to gather their leads. They will then mark up the cost it took to acquire them, or they will send them to multiple vendors and the quality to you is often poor. If this is your problem, maybe it’s time you skip the middle man and go straight to the source.
Unfortunately, PPC search isn’t quite as easy as it used to be. These days you have a lot of competition and it’s getting increasingly sophisticated. Sure, you can set up a simple web site with contact info and point some ads at it. You’ll probably get a trickle of leads. But if you want to really increase your business and lower your cost per lead or cost per acquisition, you will most likely need to dedicate some resources to it.
One thing we continually preach to clients is the importance of fine tuning every aspect of your online lead pipeline.
Let’s start with your PPC ad copy. You can certainly just place an ad and let it ride, but with the PPC algorithms placing more and more importance on Quality Scores, you need to pay close attention to your ads. If you can’t conduct daily split testing on your ads because of the time and effort, then try outsourcing to a PPC management company. A good firm should be able to double or triple your click through rates.
So, why is this key? Pretty simple. Double and triple that relevant traffic and you can double and triple your leads. If you are not working on this, trust me, your competition is. It’s worth the time and expense.
But don’t stop there, look at your landing pages (the pages where you send your pay per click traffic). Are the contact forms too busy or too buried? Is your phone number buried? There are ton of things you can do to convert leads at a higher rate.
If you can optimize your landing pages over time, you can now take that traffic and double or triple your lead conversions. We’ve seen it time and time again. So, put in the effort, it is worth the time.
Making the jump to PPC search may not be in your company’s core competency. If not, then outsource to a PPC management company. Their experts can mine massive keyword lists, pull keywords from your competitors, conduct the necessary and vital daily split tests, and give you insight into better landing pages.
So, consider getting rid of the saturated lead gen services and heading for the source. The results can be dramatic.
Did you enjoy this post? Why not leave a comment below and continue the conversation, or subscribe to my feed and get articles like this delivered automatically to your feed reader.
Comments
No comments yet.
Leave a comment