Website Traffic: Getting The Right Visitors
People talk incessantly about - gaining more website traffic - but they rarely mention that a site really needs targeted website traffic. The only way to have a successful site is to court targeted website traffic — or people who keep coming back to your site, visiting one page after another.
Your site might be pretty and interesting, but the information is useless unless the information is useful to the person reading it. For example: when you browse a book at Amazon.com, you see a list of other books people have bought in that same category. From that list, you might decide to buy again — you’ve just been targeted.
Targeted website traffic by no means guarantees traffic. Targeting only increases your chances of hitting the right audience. You don’t want to randomly lure people to your site and hope for the best. That’s a waste of time.
Randomly luring people is the difference between displaying magazines for people to leaf through or snagging a loyal customer who returns to buy each month.
The starting point for building traffic is to look at the keywords that you’re using on your site and then see what keywords visitors are using to search. Words are the starting point for any internet search. If someone wanted to find soft dice they could hang from the rear view mirro in their car then they will type related words into a search engine.
Understanding your prospective visitors is very important in trying to work out exactly what words they’d enter. Would they type “furry dice”, “fuzzy soft dice”, “large car dice”? What if they are confused about whether to enter “dice” or “die”? Using the right keywords in your paid or free promotional campaigns is crucial to your success.
So what else are you selling along with your fuzzy hanging rearview mirror car dice? You can’t get targeted website traffic if you don’t know who you’re targeting, so figure out just what kind of site you have. Should car dice should be sold at a car accessories site, a weird gifts site, or a kitsch site? They should be sold on a site that has other merchandise that will appeal to the fuzzy dice people-like fuzzy steering wheel covers, or even animal print clothing, if it’s a retro shop. That approach will get you more website traffic.
Nobody can give you guaranteed traffic. Internet traffic is like the stock market — you can make predictions, but you can’t always know for sure whether the risk will pay off. However, that doesn’t mean that you can’t significantly improve your odds of getting more website traffic by going after targeted website traffic. Go after the people who want what you have and, believe me, you will see some results.
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