Making Money With Article Marketing - An Unwritten Rule
Anyone working online should know how to make money with article marketing. It is one of the simplest and most effective of all internet marketing methods. The basic format is simple: write an article related to your niche, add a link to your site and submit to directories.
But there is a little more that you must do if you want to make serious money with your article. If you do not take a few moments to consider these points before you start, you risk wasting all of your writing time. And time is money online!
The first thing to consider is why you are writing your article - from two very different points of view. Firstly, what is the article’s main point for the reader? And secondly, how is it going to make you money?
Many article writers only think about the second point - they are writing this article to make money, and that’s it. But if that is your only motivation, the reader is likely to be turned off. Your make-money reason for writing needs to be very well hidden.
Instead, remember that you are writing the article to inform the reader. Yes, let’s say it again - to give useful information to the reader.
While you don’t want to give away the whole store, you should have something in mind before you start - a useful tip or caution related to your subject that will give real value to the reader. This should be something interesting enough to hook them in to reading the whole of your article, and clicking through to your website for more.
Keep in mind that there are some article writers submitting to directories who have no money-making motive at all. They simply want to put across their point of view. This applies particularly to people writing about subjects they strongly believe in, such as religion or politics. So imagine how you would write your article if you had nothing to sell. Then simply add a link to your site at the end.
Do not make the mistake of trying to put too much information into your article. Three points is plenty - and often, one is enough, if you develop it well. Over-stuffing your article with information confuses the reader. Instead, you should aim to leave them happy with the information that you gave, but wanting more.
At the same time, keep your own money-making reason for writing the article in the back of your mind. This is usually either branding (building trust in your name), sales (sending readers directly to a sales page) or lead generation (sending readers to a squeeze page where you can offer them more information). As a general rule, where your article is very closely related to the product you are selling, you can link straight to a sales page; less closely related, link to a squeeze page; and only broadly related, link to something like a blog that promotes you as an authority.
So before you go ahead and submit your article, take a moment to think about whether it serves its dual purpose in the best possible way. Does it give readers what they want, but still leave them wanting more? And does it link to the most effective kind of page on your site - squeeze page, sales letter or a blog?
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