WordPress SEO Tips

Many online entrepreneurs develop a blog presence online because they’ve heard about the search engine appetite for blog content. And it’s true – Google and other search platforms like frequent content often provided by blog entities. But creating a blog isn’t enough to help you rank high for your niche market. You want to know some solid, evergreen WordPress SEO tips that will help position you ahead of your competitors for traffic in your niche.

Let’s start by talking about theme design. The way your theme is created has a lot to do with how the search engine navigates it and ultimately indexes it. Before investing in a theme, make sure that it’s search engine optimized. Some of the work you’ll need to do yourself, like ensuring your post and page titles, as well as the bulk of the content, utilizes your niche keywords. You can even use a free keyword tool and download a list of the high volume or long tail keyword phrases to use in each post.

Using keywords in your content isn’t quite enough. You have to use them as tags for the post. And then you need to categorize the post so that Google (and your visitors) can easily sort out the topics. There are some tweaks you can make on your blog to help it be search engine optimized. First, make sure that you set your permalinks for optimal performance. Log into your WordPress dashboard and go to Settings and then Permalinks.

It defaults to show your blog URLs with non optimized numbers like this: domain.com/?p=123 – but that URL doesn’t tell Google what’s on that page. Instead, choose the last option that says custom structure and type this into the space provided: /%postname%/ so that it makes your URL look like this: domain.com/keyword-phrase-here.

Aside from these little tricks, you can also install some neat SEO-based plug-ins to operate on your blog. Include a sitemap for Google so that navigation is clear for the search engine spiders that visit. Also install an All in One SEO pack that helps your blog achieve the maximum ranking it can from being perfectly optimized for your relevant keyword phrases. By doing these small steps, and posting regularly, your blog will continue to rise in the ranks of the search engine results pages (SERPs).

7 Free Methods To Get Web Traffic To Make Money Online

There can’t be many people who aren’t interested in free advertising. You can sit back in the comfort of the hard work being done for you without worrying about your investment. However, free advertising still requires you to put in some effort. You’ll need to ensure that you use only the best types of free Internet advertising in order to make a good return on the time you invest.

1. Free Classified Ads
There are many sites that offer a free classified ad service. Kijii and Craigslist are two of the most popular ways to advertise your business. There are disadvantages to this method however. You’ll need to keep your classifieds up to date as most ads have an expiry date of a week meaning you will need to repost them each time.

2. Posting on Forums
Make sure you only join the forums that bear some relevance to your business. You will then be able to submit posts to the forum that advertise your services or products. There is only one small caveat. When you advertise do not make it too obvious. When you are new to a forum you need to start slowly and establish a personality so that people come to trust what you say and get to know you. That way they will be more likely to show an interest in your business when you introduce it to them. Of course, this type of free advertising can take up a lot of time. However, forums provide a good method of keeping you up to date with the area in which you do business, helping you to keep on top of latest developments and news. This can only be of benefit to you and your business prospects.

3. Submission of Articles
Writing articles is a great way of generating free advertising. You simply start writing articles based around the key areas of your website and post them to article repositories. An example of a good repository to use is Ezine which allows you to add website links in your resource box. This allows you to advertise to a wide range of people, gain higher ratings on search engines, increase the visitors to your site, and you also get access to precious non-reciprocal links.

4. Free Directories
There is not a great difference between directories and article repositories. They allow you to list your website using relevant categories across a number of directories. Once again, you reap the benefits of non-reciprocal links, higher ratings on search engines, and an increase in website traffic. For those with websites covering a specialized field, listing your website in niche categories and directories will provide you with targeted customers.

5. Reciprocal links
These kinds of links are not as sought after by the search engines as one way (non-reciprocal) links can be. However, reciprocal links still have their uses and can be good for increasing traffic. And the most important thing to note is they are free. First find the sites that fit your niche and that you would be happy to be linked with. Contact the owners of these sites and make a suggestion that you submit reciprocal links on your websites. And there we have it! Your site is now getting more coverage and hits from their audience too. Remember to keep an eye on these types of links. You want the link to work for you and there is no point in linking to a site that doesn’t exist anymore. Also, be careful of linking to sites that contain material that could be deemed as bad taste. You don’t want to give your website a bad name.

6. Opt-in emails
Another method of free advertising is opt-in emails. These can assist by converting your site’s visitors into customers, and customers and want to do repeat business. If you have an email list option which allows people to opt-in to when they make a purchase, you effectively build a customer mailing list. Opt-in emails also have another advantage. These emails are sent out to targeted customers who want to be contacted and have an interest in your site and your business. You can develop advertising campaigns that will attract customers to place multiple orders and it’s all completely free.

7. Properly SEO optimized site
Search Engine Optimization or SEO, is not exactly free advertising. However, by using SEO you will effectively make your website easier to find and therefore increase the amount of visitors to your site. Search engines form the most common method for customers to locate products and services online. Increasing your ranking power on search engines is probably the most important type of free advertising you can use.

Author: Rich Henderson